Hex Head Art:
from unmentioned to cited by AI.
Officially licensed 3D metal sports wall art — NFL, MLB, NHL, and 80+ colleges — handcrafted in Louisville. A strong product with one problem: when customers asked AI assistants where to buy metal sports art, the answers never said Hex Head.
The honest starting line.
Before changing anything, we documented the baseline across every major AI platform — ChatGPT, Perplexity, Gemini, Google AI — using 20 real buying questions their customers ask (“best metal sports wall art,” “gifts for a baseball coach,” and so on).
What we actually did.
Answer-first content
Weekly articles built the way AI engines read — direct answers up top, structured data underneath — each targeting a real buying question.
Identity machines trust
Structured business data, consistent profiles, and plain-facts pages so AI systems can verify who Hex Head is and what they’re licensed to sell.
Weekly measurement
Every Sunday: the same 20 buying questions, every platform, results snapshotted. Citations, mentions, branded search, AI-referred revenue.
Month one on the road.
First citations landed within weeks of the program’s start — AI assistants naming Hex Head in answers to real customer questions.
People who saw the brand in an AI answer went to Google and searched for it by name — 454 clicks, 27 distinct branded queries.
Tracked orders arriving from AI-assistant referral traffic — measured, not modeled.